At first I was reluctant. I didn’t think it could possibly matter. I thought it was stupid. Of course the it I am writing about is Twitter. Now weeks into my twitterhood, I am wondering what it was like before this moment. For those of you who don’t know about Twitter, it’s a global collective conversation. Some people use Twitter to talk about their favorite things, some promote their brand and still others just post whatever is on their mind. At first, it can seem a bit awkward to talk about something without knowing if anyone is listening. (It feels a little like radio on that front.)

What can Twitter do for you?

From a corporate perspective, Twitter can offer a unique insight into the happenings of your organization. You can use it to highlight new content on your web site, provide information about sales if you have an e-commerce solution and reach out to the core audience of people committed to your company.

Check out this link to Stephen Fry talking about the “Joy of Twitter”