commitment to KC, and as business owners downtown, we’re not shy about the fact that we’re fans of the streetcar. When Matt Staub joined as a partner, our team added one of the early organizers of the streetcar effort, and all of the partners continue to be involved in various ways.">
As part of our commitment to KC, and as business owners downtown, we’re not shy about the fact that we’re fans of the streetcar. When Matt Staub joined as a partner, our team added one of the early organizers of the streetcar effort, and all of the partners continue to be involved in various ways.
Matt continues his role as a member of the Streetcar Authority, the volunteer group of advocates and property owners responsible for operating the streetcar and advocating for the interests of the ratepayers in the district.
When the Streetcar Authority established a Marketing Committee, a talented group of economic development, creative, and marketing professionals tasked with developing plans to build and promote the streetcar brand, Matt was appointed in his role as a member of the Streetcar Authority and because of his experience as a professional marketer. As professional marketers and business owners in the streetcar district, Patience and Brian were appointed to the committee by the chair. When Matt left H&R Block to join Graphicmachine, Brian resigned from his position on the committee to maintain the representative balance of the committee.
Everything we’ve done for the streetcar has been on a volunteer basis -- a labor of love in the truest sense. For Matt, this volunteer effort spans the last few years, starting with the advocacy work of Streetcar Neighbors.
As the streetcar gets closer to reality, there will be contract opportunities for agencies. Does Graphicmachine plan to bid on these opportunities? Absolutely, as we know others that have been involved will as well. We’re passionate about the streetcar, and we’d love the opportunity to work on it further.
All contract qualification and selection processes will be handled by a selection sub-committee of the Marketing Committee, and none of the firms in the group that expressed an interest in bidding, including us, are part of that sub-committee. We’re very conscious of and committed to a fair process, and we’re excited to throw our hat into the ring.
Regardless of who performs the critical work of developing branding and marketing strategy for the streetcar, we’ll continue to be involved as volunteers. Our belief in the streetcar isn’t conditional, and as a proud member of the community, we’re happy to discuss it anytime.comments powered by Disqus
December 15, 2014 // by Matt Staub
Edward Hopper's famous paintings like the famous "Nighthawks" are great at making you feel left out and curious to find out more. Instilling the fear of missing out (FOMO) is a tactic of modern social marketers, and Hopper was doing this long before it was cool. What else can we learn from the great artist and his vision for conveying the same longing that marketers work to build in consumers?