Archive for the ‘E-Commerce’ Category

Why Twitter?

twitter

At first I was reluctant. I didn’t think it could possibly matter. I thought it was stupid. Of course the it I am writing about is Twitter. Now weeks into my twitterhood, I am wondering what it was like before this moment. For those of you who don’t know about Twitter, it’s a global collective conversation. Some people use Twitter to talk about their favorite things, some promote their brand and still others just post whatever is on their mind. At first, it can seem a bit awkward to talk about something without knowing if anyone is listening. (It feels a little like radio on that front.)

What can Twitter do for you?

From a corporate perspective, Twitter can offer a unique insight into the happenings of your organization. You can use it to highlight new content on your web site, provide information about sales if you have an e-commerce solution and reach out to the core audience of people committed to your company.

Check out this link to Stephen Fry talking about the “Joy of Twitter”

Case Study: Have Some Patience

hsp

Client: Have Some Patience

Market: Luxury Goods

Services: Web Design, E-Commerce, Branding

Task

Have Some Patience is an up-start soap making company founded in 2007. The company wanted to create a high-end image that would be peaceful and up-market to compete with companies like Aveda and Fresh.

Thought Process

Developing a brand that would skew more gender- neutral was a real challenge. Many of the scents of the soap are appealing to both men and women. After a series of color studies we resolved to use a refreshing blue color that embodied the relaxing nature of the products.

Implementation

The implementation of the HSP line took the form of an e-commerce store using the Magento platform. It provided an easy-to-develop and scalable solution that will last HSP for years to come.

Result

The result of the effort was an online presence that will allow the company to grow their market share and add features and new products as they become available.