This microsite was designed to feature photographer Jacqueline Hassink’s new book Car Girls.
Archive for the ‘Flash’ Category
April
06
Graphicmachine’s web exclusive for Vicki Goldberg’s article “Jiang Jian: Memory and History,” published in Aperture Magazine vol. 194.
February
23
Intended Consequences is a microsite extension to the Aperture Foundation web site. Given the heart wrenching subject matter, it was important to create a Flash animated piece that would capture the spirit of the gallery show and the companion book without pandering or diminishing the power of these photographs. To accomplish this, the piece was constructed using a simple time delay to help the viewer digest the printed information before the image is placed on the screen. This was intended to heighten the abstractness of a quote with the reality of a human being that it relates to. The result was a short construction vignette that allowed the art to reach a large online audience.
February
20
Master photographer Philip Jones Griffiths was the inspiration for a piece constructed to feature his work for Aperture magazine. His work is often attributed to the change in perception about war, specifically the Vietnam War. His most famous published work is Vietnam Inc.
This microsite was deployed in approximately 1 week and was completed shortly before the artist’s death.
For more information about Philip Jones Griffiths, visit this piece on Aperture’s blog Exposures or his Wikipedia entry.
January
12
In creating the inaugural web site for Edelman Sultan Knox Wood Architects, Graphicmachine sought a sleek and minimal interface that would allow site visitors to browse through the firm’s long history of projects. The firm’s long commitment to public service warranted a site that was austere, but easily navigated. After design drafts that included finding the right size of image to reflect their image library, this design was selected.
The sleek flash interface is tied an SQL database, which allows for additions to the site.
Check out other examples of our database and Flash work.
January
09
Recently, I produced a piece for Aperture Foundation about the artist Gregory Crewdson. The artist’s work was so interesting because of it the way that it is constructed. As an online extension to the flagship magazine Aperture, Graphicmachine was tasked with creating an interactive flash piece that would guide the audience through the construction of one of Crewdson’s elaborate photo shoots. As it began, I felt that it was really important to try to envelope the user in one of the photographs. I wanted to use the browser window to convey the completeness of the environment. To accomplish this, I started with an idea that the fullness of the image should consume a visitor to the site as the first impression.
Secondly, I began to think about the way that people would touch the screen to find more information about the piece of art and how it was made. I created masks to allow people to find out more about the details of the shot at their own pace, uncovering details like you do in a great book or movie upon a subsequent viewing.
The result is a fully interactive piece, with interviews and imagery that showcases the artist’s work in a new way.