Intended Consequences is a microsite extension to the Aperture Foundation web site. Given the heart wrenching subject matter, it was important to create a Flash animated piece that would capture the spirit of the gallery show and the companion book without pandering or diminishing the power of these photographs. To accomplish this, the piece was constructed using a simple time delay to help the viewer digest the printed information before the image is placed on the screen. This was intended to heighten the abstractness of a quote with the reality of a human being that it relates to. The result was a short construction vignette that allowed the art to reach a large online audience.
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Tags: Aperture, Intended Consequences, web design, web site