Graphicmachine is a digitally-focused marketing firm. We provide strategy, design and programming services that work together to create memorable brands, rewarding user experiences, and loyal customers. We learn your business and help you build its future.
Matt emerged in 2013 from an over 10-year corporate career working in systems, marketing, and social strategy for brands like Sprint and H&R Block. Known as a challenger of the status quo, he caused plenty of trouble while meddling in aspects outside of his job description where he thought he could help. Matt also co-founded Streetcar Neighbors, the grassroots organization supporting Kansas City's forthcoming streetcar system, and sits on a variety of official boards, commissions, and neighborhood and advocacy organizations. He likes to watch (and play) soccer and has a favorite pizza place in most major American cities.
Brian began his career as an architect, but soon realized his excitement about design could not be confined to the drawing board. He founded Graphicmachine in 1999 to build solutions for clients that combine keen design focus with his boundless love of technology and future-thinking. He understands the business and aesthetic needs of other design professionals, including architects, interior designers, photographers and other agencies, and has developed creative solutions that deliver measurable results for both national brands and small businesses. He is a big fan of robots and dinosaurs.
Patience is a University of Michigan Law grad who practiced law in New York for 10 years before putting her analytical and intellectual property skills to work at Graphicmachine. She started and for several years ran a handmade soap company; her soap won several awards and it was sold online to customers across the country and in Japan. She has helped the U.S. Senate investigate international money laundering, performed improvisation in theaters around New York City, and been yelled at by Charlize Theron. She also speaks French.
What could a tweet possibly be worth? The lifetime value of a customer, for starters.
In a marketplace where awareness is growing, and companies are people thanks to the Citizens United case, companies are wearing their values, political or otherwise, on their sleeves. Is it good for business? Some companies are using social good causes to differentiate themselves and create a whole new market niche, but when consumers flock to a brand because of its values, is the trap set for when that company can’t live up to the expectations it set in consumers' minds?
Plus: Researchers use artificial intelligence to draw stylistic links in artwork, attempting to identify the specific influences that inspired an artist. What can it teach us about the creative process? Apparently, it is easy to hack traffic lights. Who cares? A museum responds to being ribbed by The Onion, Facebook experiments with a way to remove the last bits of critical thinking from the user experience, French chocolatiers are crying foul (presumably in French) over a new government health effort, and a viral video takes a hilarious look at the phenomenon of Facebook’s parade of happy people posts.
Take a stand! Listen to episode 20!