The NYC Green Cart microsite is now live. The Green Cart initiative is the result of a seed grant provided by the Mayor’s Fund for New York City for the Department of Health to the Laurie M. Tisch Illumination Fund. The initiative will provide underserved urban communities ready access to fresh fruits and vegetables via hundreds of independently-owned Green Carts. Five emerging artists, selected by Aperture, will document this historic program over the next two years.
We created this web exclusive for Anthony Downey’s article “Virtual Revolutions: The 2009 Iranian Elections and Their Aftermath,” published in issue 197 of Aperture magazine.
This microsite was designed to feature photographer Jacqueline Hassink’s new book Car Girls.
Graphicmachine’s web exclusive for Vicki Goldberg’s article “Jiang Jian: Memory and History,” published in Aperture Magazine vol. 194.
As part of the on-going Aperture Foundation work, we are pleased to introduce a small vignette related to the most recent edition of Aperture magazine.
This microsite focuses on human rights issues and is entirely constructed using CSS styles. The microsite represents the latest effort to reduce the friction between user and the browser, utilizing code to create design rather treating the web as a piece of paper.
Intended Consequences is a microsite extension to the Aperture Foundation web site. Given the heart wrenching subject matter, it was important to create a Flash animated piece that would capture the spirit of the gallery show and the companion book without pandering or diminishing the power of these photographs. To accomplish this, the piece was constructed using a simple time delay to help the viewer digest the printed information before the image is placed on the screen. This was intended to heighten the abstractness of a quote with the reality of a human being that it relates to. The result was a short construction vignette that allowed the art to reach a large online audience.
Recently, I produced a piece for Aperture Foundation about the artist Gregory Crewdson. The artist’s work was so interesting because of it the way that it is constructed. As an online extension to the flagship magazine Aperture, Graphicmachine was tasked with creating an interactive flash piece that would guide the audience through the construction of one of Crewdson’s elaborate photo shoots. As it began, I felt that it was really important to try to envelope the user in one of the photographs. I wanted to use the browser window to convey the completeness of the environment. To accomplish this, I started with an idea that the fullness of the image should consume a visitor to the site as the first impression.
Secondly, I began to think about the way that people would touch the screen to find more information about the piece of art and how it was made. I created masks to allow people to find out more about the details of the shot at their own pace, uncovering details like you do in a great book or movie upon a subsequent viewing.
The result is a fully interactive piece, with interviews and imagery that showcases the artist’s work in a new way.