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Material Growth (Building Materials)

Build Momentum

Material Growth

A program specifically designed for building materials professionals. Whether you work for a brand or a dealer, present your experience, knowledge, and personality in a cohesive way that creates opportunities for you.

This is not a one-size fits most label or a series of pre-recorded videos. It’s a process that creates a unique, customized report of your personal brand and identifies ways to develop opportunities that you want based on your brand.

We’re looking for the right fit for you, not plugging you into a pre-existing framework so you can white-knuckle it through activities you hate.

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Build Momentum at Every Stage of Your Career

Owners, Partners, and Senior Staff
  • Boost your business development
  • Establish yourself as a subject matter expert
  • Maintain your relevance in the industry
  • Effectively convey your expertise to multi-generational audiences
  • Strengthen your company’s competitive edge
Mid-Career
  • Expand your career opportunities
  • Position yourself for a leadership role
  • Develop your book of business
  • Grow awareness of your areas of expertise
Junior and Entry-Level Staff
  • Showcase your skills
  • Position yourself for advancement in the company
  • Develop your subject matter expertise
  • Grow your influence in the industry
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Our Material Growth Programs

Done By You
Done With You
Done For You

Done By You

Invest 20 minutes of your time in answering a series of questions, and we’ll create your unique report and workbook.

What You Get
  • In-depth analysis of your personal, individual brand visibility and momentum
  • Resources for improving your brand visibility at your own pace

Your report and workbook are completely unique to you. They’re delivered as a written book and as an audiobook, so you can read or listen (or both!) when it’s convenient for you – and revisit your brand analysis whenever you want.

Optional add-on: The creation of your own Personal Resource library, stored in the cloud and accessible any time you need.

Who It’s For
  • Building materials professionals who want to have more growth opportunities
  • Building materials professionals who prefer to work independently and at their own pace.
  • Building materials professionals who want to clarify their personal brand but aren’t sure they want to take the next steps.
How It Works
  • You answer a series of questions over email, or by uploading an audio or video file of your answers. Which delivery method should you use? Whatever’s easiest for you.
  • We review your answers and ask you some follow-up questions.
  • We email you your personal brand momentum analysis and resources for beginning to improve your brand momentum.
  • We’ll schedule a 30-minute call to review your report and answer any questions you have. The meeting will be recorded and a transcript will be sent to you so you can refer back to it. We’ll keep the recording of our meeting for 30 days in case you’d like to rewatch it, then we’ll delete it.
  • You take the next steps to grow your brand momentum at your own pace.
How We’re Different

This is a completely customized program run by human beings with deep industry knowledge.

Us
Them

Who does the analysis?

Humans with industry experience.

AI.

Who writes the reports?

Humans with industry experience.

AI.

What results will I get?

A detailed, in-depth analysis of your brand visibility momentum and a detailed action plan

A label (“You’re a Squirrel!”).

What are the different types I might be?

No idea – we don’t have a library of pre-determined types.

One of 4-8 pre-configured templates.

How will I need to change?

You won’t. This is about showing the world who you are, not turning you into an archetype.

A little to a lot, depending on whether you like the label assigned to you.

Done With You

The Done with You plan includes your unique report and workbook, plus additional support and resources for putting your brand plan into action.

What You Get
  • In-depth analysis of your personal, individual brand visibility and momentum
  • Detailed action plan with timelines
  • Virtual meetings with your dedicated brand advisor to discuss progress and ask questions (your choice of weekly, every two weeks, or monthly)

Optional add-on: The creation of your own Personal Resource library, stored in the cloud and accessible any time you need.

Who It’s For
  • Building materials professionals who want to have more growth opportunities.
  • Building materials professionals who prefer to work independently but want a sounding board.
  • Building materials professionals who would benefit from structure and accountability.
  • Building materials professionals who have multiple competing priorities.
  • Building materials professionals who can commit to scheduled meetings and doing the work between meetings.
How It Works
  • You answer a series of questions over email, or by uploading an audio or video file of your answers. Which delivery method should you use? Whatever’s easiest for you.
  • We review your answers and ask you some follow-up questions.
  • We email you your personal brand analysis.
  • We’ll schedule a 60-minute call to review your analysis, present your detailed implementation plan, answer any questions you have, and set up the schedule for our future calls. The meeting will be recorded and a transcript will be sent to you so you can refer back to it. We’ll keep the recording of our meeting for 30 days in case you’d like to rewatch it, then we’ll delete it.
  • Before each call, you’ll answer a few questions over email about your progress and any challenges that have come up.
  • During our scheduled calls, we’ll talk about what you’ve achieved since the last call, issues or challenges that may have come up, questions you have about what you’re working on, and what to focus on before the next call.
  • If you’ve chosen to have a Personal Resource library, we’ll create that for you and add to it as we work together.
How We’re Different

This is a completely customized program run by human beings with deep industry knowledge.

Us
Them

Who does the analysis?

Humans with industry experience.

AI.

Who writes the reports?

Humans with industry experience.

AI.

What results will I get?

A detailed, in-depth analysis of your brand visibility momentum and a detailed action plan

A label (“You’re a Squirrel!”).

What are the different types I might be?

No idea – we don’t have a library of pre-determined types.

One of 4-8 pre-configured templates.

How will I need to change?

You won’t. This is about showing the world who you are, not turning you into an archetype.

A little to a lot, depending on whether you like the label assigned to you.

Are the calls pre-recorded?

No.

Yes.

Is this just a library of YouTube videos?

No.

Yes.

Will I be part of a group that all meets together?

Only if you want to. You’ll be working one-one-one with your advisor. Calls will be between you and your advisor, allowing the focus to be on you. From time to time we may offer clients the opportunity to participate in group calls on certain topics if they would like to. This would be in addition to, not instead of, individual calls.

Yes.

Do you do any prep before our calls?

Yes. Several days before the call we’ll email you a small number (around 3) questions to help us prepare. We’ll review your answers and come to the call prepared.

Nope.

Done For You

The Done for You plan takes the responsibility for execution off your plate. You receive a unique workbook, which we use to create a tailored plan that we then execute for you. You’ll need to review and approve certain items, but the plan is intentionally designed to make this a minimal-participation endeavor. Put another way: you have people for that.

Optional add-on: The creation of your own Personal Resource library, stored in the cloud and accessible any time you need.

Who It’s For
  • Building materials professionals who want to have more growth opportunities.
  • Building materials professionals who want to establish and grow their brand but don’t have time to do the groundwork themselves.
  • Building materials professionals who find follow-through is often thwarted by other job demands.
How It Works
  • You answer a series of questions over email, or by uploading an audio or video file of your answers. Which delivery method should you use? Whatever’s easiest for you.
  • We review your answers and ask you some follow-up questions.
  • We email you your personal brand analysis.
  • We’ll schedule a 60-minute call to review your analysis, present your detailed implementation plan, and answer any questions you have. The meeting will be recorded and a transcript will be sent to you so you can refer back to it. We’ll keep the recording of our meeting for 30 days in case you’d like to rewatch it, then we’ll delete it.
  • We’ll start executing on your implementation plan. Because every plan is different, we will create the schedule and check-in points at the beginning of our work. Check-ins could be over email, phone, virtual meetings, or a combination.
  • If you’ve chosen to have a Personal Resource library, we’ll create that for you and add to it as we work together.
How We’re Different

This is a completely customized program run by human beings with deep industry knowledge.

Us
Them

Who does the analysis?

Humans with industry experience.

AI.

Who writes the reports?

Humans with industry experience.

AI.

What results will I get?

A detailed, in-depth analysis of your brand visibility momentum and a detailed action plan

A label (“You’re a Squirrel!”).

What are the different types I might be?

No idea – we don’t have a library of pre-determined types.

One of 4-8 pre-configured templates.

How will I need to change?

You won’t. This is about showing the world who you are, not turning you into an archetype.

A little to a lot, depending on whether you like the label assigned to you.

Will you pitch me to magazines?

Maybe. It depends on your unique brand and goals. Magazines are only a part of what we’ll be doing together.

Yes, and then our work here is done.

Sign up for more details

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508 Walnut Street
Kanas City, MO 64106
(816) 291-3697
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Graphicmachine is a Marketing Agency Based in Kansas City Servicing Professional Services Firms Across the USAdvertising, Digital, Branding, Design, Marketing for Architects, Building Materials, & Construction.