These are the most common challenges A/E/C firms face. We know how to solve them.
These are the services Graphicmachine deploys on behalf of your organization. They build visibility, credibility, and pipeline for the firm as a whole. Programs are structured as ongoing retainers for sustained marketing work, or as defined projects for specific deliverables.
Visibility Audits
Frequently the starting point for new client engagements. We looks at your digital presence, competitive visibility, content, and BD infrastructure so we know what should be addressed first.
Branding and Identity
Brand strategy, naming, logo design, visual identity systems, and brand standards.
Websites
Design and build (no off-the-shelf templates).
SEO and AEO (Search Optimization)
Making sure you're visible in traditional search engines like Google and Bing, as well as LLM search engines like Claude and Chat GPT.
Content Marketing
We use written and visual content to attract the people you want to sell to. Everything from project descriptions to social media to thought leadership is developed in your company's voice.
Social Media
You don't need to be active everywhere. We focus on the channels that deliver the most value for you.
Lead Nurture Programs
Moving your leads from the "I know who you are" stage to the "I want to work with you" stage.
Digital Advertising
Sometimes you'll need to move faster than organic channels can. Digital advertising can include paid search, paid social, and sponsored editorial content.
Trade Show/Event Design and Marketing
Make sure you get the most out of your trade show investment. Pre-show promotion, booth design, supporting materials, videos, and post-show follow-up.
PR and Earned Media
We identify the right opportunities, develop the pitches, and nurture relationships with writers and editors.
Digital and Print Collateral
Materials to support your marketing and sales: presentations, proposal templates, firm brochures, project and product sheets, specification guides, sample boxes, and leave-behinds.
Business Software/Technology Consulting
Not sure if you have the right technology workflows in place to support your marketing, sales, or delivery? We have real-world experience with hundreds of systems, and we work with your IT team and leadership to guide you to the right solutions for you.
The "hero" shot (one big project photo used on your homepage and all of your materials) can be great. It's beautiful and has the potential to draw people in - for the first couple of times.
Then the hero shot becomes stale. Worse, it doesn't tell the story behind the project or how your expertise came into play.
A firm has limited opportunites to photograph completed projects each year, but still needs to release fresh photos and videos that tell the story. Our approach captures a library of visual assets that function as a content system, not a single deliverable. That approach is called Dynamist.
Dynamist was influenced by how DJs mix existing pieces together to create new work. We've identified the specific types of shots needed to create a kit of parts that allows us to "remix" and create something new. Once this footage is captured, you have exponentially more ways to talk about your work.
We use cinema-grade equipment that can be easily transported to your project site, and our drone pilot is FAA-licensed.
People trust other people more than they trust brands. For A/E/C firms, this means your leadership needs to be visible and viewed as subject matter experts.
As established senior leaders retire and a new generation starts to fill those roles, this is creating an authority vacuum.
Up-and-coming leaders are't yet recognized subject matter experts. They often don't have public speaking experience or robust professional profiles online.
Build Momentum is the leadership presence framework we created to address those challenges. It's designed to build individual visibility and credibility for new and emerging leaders.
We work one-on-one with people on their digital presence, presentation style, and how to grow their networks in a way that is uniquely authentic to them.
