Growth Challenge: The Washing Problem

Practices like greenwashing or care-washing - in which where firms say one thing but do another  - can cause problems for a firm's growth. Hosts Patience and Brian Jones explore the impact of "washing" on growth, employee trust, and client relationships. In this episode, we discuss how to stay authentic and back up your statements with real actions. Plus, we explore how you can create genuine marketing messages that truly reflect your firm’s values.

‍Highlights:

• What green-washing, care-washing, and other "washing" terms mean
• The importance of consistency between words and actions
• What can happen when employees and clients notice inconsistencies between what you do and what you say
• How to guard against inadvertent washing

Episode Resources:

‍Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/