Every firm reaches a point where the work it wants to do is not quite the work it has done. Maybe you’ve built a strong portfolio in commercial spaces and want to pursue higher education. Maybe your residential practice is ready to take on healthcare. Whatever the pivot, the problem feels the same: you won’t qualify for work you’ve never done, and you can’t get work without qualifying. This episode of As Built is dedicated to breaking that cycle.
Listen to the full episode above to hear Patience and Brian walk through every step of this process, including how to ask soft prospects the questions that will actually help you improve your pitch.
