Does Your Marketing Department Look Like the Past or the Future?

This episode of As Built discusses how to modernize marketing for architecture firms. It outlines the necessary hard skills needed, such as knowledge of SEO, web design, and CRM platforms, as well as soft skills like listening, empathy, and understanding the firm's target market. It also emphasizes the importance of the marketing team feeling integrated into the firm and passionate about the work, so they can ask the right questions and tell the stories of projects effectively.

‍Highlights

• Discussing how to modernize marketing for architecture firms
• Necessary hard skills needed, such as knowledge of SEO, web design, and CRM platforms
• Soft skills needed, such as listening, empathy, and understanding the firm's target market
• Marketing team needs to feel integrated into the firm
• Passion for the work is essential
• Asking the right questions and telling the stories of projects effectively

Episode Resources‍

Connect with Brian and Patience

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/

Learn more about hard skills and soft skills

• What Marketing Skills Does Your Building Materials Team Need? – Part 1: Hard Skills
• What Marketing Skills Does Your Building Materials Team Need? – Part 2: Soft Skills