Message in a Bubble

You’ve got so many great things to say about your firm - but are you saying them in a way that any of your prospects are listening or care? It’s easy to slip into the mode of talking to the same small group of people without even realizing it. What we talk about and the way we say it has a direct effect on who - and how - people hear the message. Over time, you can inadvertently end up living in a marketing bubble. In this episode, we talk about how to recognize if that’s happened and how to change.

‍Highlights

• How being in a bubble can hurt you
• What happens when your preferences get in the way of making progress
• How to use testing and data to make sure your message isn’t too insular
• The times it makes sense to intentionally create a bubble

Episode Resources

‍Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/