With apologies to Tina Turner and Schitt's Creek, in this episode we talk about the importance of focusing on what you do (simply the) best. This isn't about indulging yourself or finding your bliss; it's about identifying the thing that you could do in your sleep, the thing that causes people to search you out, and the thing that keeps them coming back. Once you've identified This Thing, marketing, sales, and delivery of your work become much easier.
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