Every building has a story, but most firms only ever show the finished product. In this episode of As Built, we make the case for storytelling as one of the most underrated business development tools in architecture. We talk about why people remember a single photograph or story long after they've forgotten the schematics, how sharing the "how it got built" story helps justify a firm's fees and expertise, and why architects need to get a little more comfortable being human in how they talk about their work.
