Unlocking Your Firm’s IP

Your firm has an asset that’s often overlooked: its intellectual property. Broadly, this means the things you know individually and collectively as a firm. This knowledge can be used to differentiate your firm from competitors, earn client trust, and even create new service lines. In this episode, we explain how to identify your firm’s IP and put it to use.‍

Highlights

• How to identify your firm’s IP
• The mistake firms make when thinking about their IP
• How to use your IP to grow your firm
• What your firm’s IP and Pilates have in common
• The danger of treating your IP like a secret
• How to think about making your IP work for you while also battling fears of making it public

Episode Resources:

‍Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/