With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important.…
While working on marketing is a struggle when you are busy, the fruits will pay off when the economy slows.…
And they have also been acclimated to the idea of subscription services and buy now, pay later, things like Klarna, where you buy something and it's not a credit card; it's basically a payment plan, but you get the thing now, and then you pay for it over a…
It doesn’t pay to try to run everything at the office from the trade show floor. You’ve invested a lot to be there, so be there. 5. Hand out sales materials digitally first. Paper materials and swag products can easily be lost or thrown away.…
They may fail to pay attention to the information that already exists — and is available to clients — about their firm. This existing information can significantly influence the success of the firm's marketing efforts, either positively or negatively.…
Owners need to know that the costs they are being asked to pay are worth it, so architects need support to be able to convince an owner to make an investment in your products - especially if that investment is substantial.…
Once you advanced past those first two steps, though, you’re ready to make that work pay off. #3 Create Conversions. The final step in your architectural building products marketing plan is to create action.…
Because data from UA doesn’t get pulled into GA4 (it’s apples and oranges), if you don’t install GA4 until July 2023 you won’t have any data to compare. Installing it now gives you a full year’s worth of data by the time you have to switch over.…
It lets you know which analytic measurements you need to pay attention to. Is social media engagement enough, or do you need to drive more web page traffic?…
The key is to pay attention to how your prospective customers like to communicate, then make it easy for them. Don’t use systems that require special downloads, subscriptions, or a complicated interface.…
